Katie Lutz

Commander
DISC Type : D

Vice President of Business Development at Jimini Health

Forest Hill, Maryland, United States

Overview

As VP of Business Development at Jimini Health, Katie Lutz is a dynamic executive focused on commercializing startup digital health, AI, and VR technologies. A graduate of Towson University, she is described by colleagues as enthusiastic, focused, and high-performing.

She was instrumental in bringing the worlds first FDA-authorized Prescription Digital Therapeutic to market.

Personality Overview

Candid & Clear

Impact-Driven

Strong-Willed

They respond better to strong and respectful interactions.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Startup Commercialization
Her career is centered on developing innovative go-to-market strategies and building sales teams for early-stage digital health and MedTech companies from pre-launch through the lifecycle.
AI in Mental Healthcare
Her current role at Jimini Health focuses on building an AI-augmented therapy model to radically improve the efficacy and accessibility of mental health treatment.
Digital Therapeutics
She was a trailblazer at Pear Therapeutics, helping to successfully commercialize the world’s first FDA-authorized software as a medical device (SaMD) for behavioral health.

Media Appearances

Katie has no verified media appearances

Work History

1-2026
Vice President of Business Development at Jimini Health
9-2022 - 1-2025
Vice President of Sales at Proem Behavioral Health
10-2020 - 2-2022
VP of Sales - Mid-Atlantic at Immertec
9-2019 - 9-2020
Director of Digital Health at Pear Therapeutics
7-2017 - 9-2019
Sr. Account Manager at CHF Solutions, Inc.

Education

1999 - 2003
BS from Towson University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Forest Hill, Maryland, United States Job Level : Senior Designation : Vice President of Business Development at Jimini Health
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Katie

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Katie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Katie

Personality Compatibility


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