Katie Mousley

Planner
DISC Type : Sc

Senior Marketing Manager at MBA Group Ltd

United Kingdom

Overview

Katie is a Global Marketing Leader at MBA Group Ltd, specializing in B2B growth, product marketing, and brand strategy for the Tech and SaaS industries. An alumna of Oxford Brookes University, colleagues describe her as a compassionate, smart, and powerhouse project manager known for driving innovation.

She recently took the lead in organizing her companys 40th-anniversary event, a project that required her to develop an unexpected skill set outside of her typical marketing duties.

Personality Overview

Disciplined

Slower Adopter

Analytical & Cautious

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

AI in Marketing
Her recent professional focus is on promoting AI solutions, having launched an "AI Week" and an "AI Blueprint" to help teams unlock strategic advantages with new technology.
B2B Growth
Her profile highlights a career focused on developing new business and driving growth through disruptive initiatives and strategic cross-functional projects.
Product Marketing
She has held senior product marketing roles and positions herself as a product marketing and brand growth strategist, focused on launching innovative products.

Media Appearances

Katie has no verified media appearances

Work History

1-2025
Senior Marketing Manager at MBA Group Ltd
7-2024 - 1-2025
Head of Marketing at Riskhub
10-2023 - 7-2024
Marketing Director at Influencer
8-2022 - 10-2023
Senior Product Marketing Manager at Influencer
8-2021 - 8-2022
Growth Marketing Manager at Spring

Education

9-2011 - 5-2015
Bachelor of Arts - BA from Oxford Brookes University
2008 - 2010
A Levels from Peter Symonds College, Winchester, UK

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Middle Designation : Senior Marketing Manager at MBA Group Ltd
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Katie

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Katie take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Katie

Personality Compatibility


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