Katie Peters

Enigma
DISC Type : cdi

Senior Director of Marketing Operations at Sauce Labs

Folsom, California, United States

Overview

Katie has no verified overview

Personality Overview

Challenger

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

3-2023
Senior Director of Marketing Operations at Sauce Labs
5-2022 - 3-2023
Director Of Marketing Operations at Sanity.io
1-2021 - 5-2022
Director, Marketing Operations at InVision
7-2018 - 1-2021
Senior Manager Marketing Operations at InVision
6-2017 - 7-2018
Marketing Manager, Restaurants at Kimpton Hotels & Restaurants

Education

Bachelors of Science from California Polytechnic State University-San Luis Obispo
International Business from University of Torino, University Studies Abroad Consortium

More Information

Social Presence :

Prographics :

Exp : 14 Location : Folsom, California, United States Job Level : Senior Designation : Senior Director of Marketing Operations at Sauce Labs
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Katie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Katie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Katie

Personality Compatibility


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