Katie Pocklington

Enthusiast
DISC Type : i

SVP, Sales, Commercial Customers at Cision

Portland, Oregon, United States

Overview

Katie Pocklington is the SVP of Sales for Commercial Customers at Cision, focusing on integrating business units and driving growth. A data-driven leader, her career began shaping digital and brand strategy at Nike before moving into executive roles at Opal and Brandwatch. She is a graduate of the University of Oregon.

Outside of work, Katie is a mother who writes and speaks about balancing a full-time career with family life. She is also a fan of the NFLs Los Angeles Chargers and is interested in the public conversation surrounding major cultural and sporting events.

She has authored a blog post titled, "Juggling It All: Life as a Full-Time Working Mom, " reflecting her personal and professional identity.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Sales Leadership
Leads the commercial customers sales division at Cision, focusing on team building and redefining commercial segmentation after the Brandwatch integration.
Brand Storytelling
Her passion for brand marketing began at Nike, where she fell in love with storytelling while shaping digital strategies for Nike Women.
Working Motherhood
Identifies as a working mom in her professional profiles and has authored articles on the challenges and realities of balancing career and family.

Media Appearances

Katie has no verified media appearances

Work History

2-2026
SVP, Sales, Commercial Customers at Cision
3-2025 - 2-2026
Vice President of Strategic Account Management at Brandwatch
12-2023 - 3-2025
Vice President of Enterprise at Opal
10-2022 - 12-2023
Head of Growth at Opal
9-2021 - 10-2022
Director of Customer Success at Opal

Education

Bachelor's degree from University of Oregon

More Information

Social Presence :

Prographics :

Exp : 15 Location : Portland, Oregon, United States Job Level : Leadership Designation : SVP, Sales, Commercial Customers at Cision
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Katie

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Katie take some risk or not?

  • They can take some low-probability risks if needed.

You And Katie

Personality Compatibility


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