Katie Ramell

Evaluator
DISC Type : Dsc

Director (Head of), Global Consumer & Healthcare Practitioner Insights at Metagenics

Camp Hill, Pennsylvania, United States

Overview

Katie has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

11-2024
Director (Head of), Global Consumer & Healthcare Practitioner Insights at Metagenics
9-2022 - 11-2024
Director, NAM Consumer and Healthcare Practitioner Insights at Metagenics
7-2022 - 9-2022
Global Brand Insights Lead - Savory Biscuits and Refreshment at Mondelēz International
9-2019 - 8-2022
Global Insights and Analytics Reinvention Lead - Transformation and Excellence at Mondelēz International
1-2018 - 8-2019
Sr. Manager, Consumer Insights - VMS and Upper Respiratory OTC at Reckitt

Education

2014 - 2017
Master of Business Administration (M.B.A.) from UNC Kenan-Flagler Business School
2005 - 2009
BSBA from Saint Joseph's University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Camp Hill, Pennsylvania, United States Job Level : Mid-senior Designation : Director (Head of), Global Consumer & Healthcare Practitioner Insights at Metagenics
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Katie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Katie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Katie

Personality Compatibility


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