Katie Strickland

Commander
DISC Type : D

Head of Global Marketing at Symeres

Cambridge, England, United Kingdom

Overview

Katie Strickland is the Head of Global Marketing at Symeres, specializing in strategic market research for the drug discovery sector. With a PhD from The University of Sheffield, she excels at leading teams and translating complex data into actionable marketing and commercial strategies. Colleagues describe her as energetic, collaborative, and a strategic thinker.

Her publications focus on the effects of a monoclonal antibody to calcitonin gene-related peptide (CGRP), a topic related to pain and inflammation research.

Personality Overview

Risk-Taker

Impact-Driven

Candid & Clear

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They respond well to strong and respectful communication.

Topics They Care About

Team Leadership
Enjoys building and developing teams. Recommendations praise her as an exceptional, supportive, and empowering marketing leader who creates an environment where her team can thrive.
Drug Discovery
Her entire career at Symeres, Optibrium, and Abzena has been focused on marketing for organizations that partner with pharma companies on drug discovery and development.
Data-Driven Marketing
She focuses on converting data into "meaningful actionable outcomes" and using market research to devise strategies that deliver incremental revenue growth.

Media Appearances

Katie has no verified media appearances

Work History

4-2025
Head of Global Marketing at Symeres
1-2024 - 4-2025
Head of Marketing at Optibrium
10-2020 - 11-2023
Head Of Marketing at Abzena
1-2017 - 6-2018
Head of Target Marketing at Abcam
10-2013 - 1-2017
Category Manager, Biochemicals and Proteins at Abcam

Education

2016 - 2018
Leadership training from Gustav Käser Training International
2007 - 2011
PhD from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 13 Location : Cambridge, England, United Kingdom Job Level : Mid-senior Designation : Head of Global Marketing at Symeres
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Katie

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They can take decisions very fast if you manage to convince them.
  • Can Katie take some risk or not?

  • The risks don’t matter much to them.

You And Katie

Personality Compatibility


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