Katie Wrightson

Observer
DISC Type : ci

Head of Marketing, EMEA at Ciklum

London, England, United Kingdom

Overview

Katie Wrightson is the Head of Marketing for EMEA at Ciklum, where she focuses on B2B marketing, demand generation, and content strategy. A graduate of the University of Leeds, her career includes key marketing roles at Cognizant and ProQuo AI, where she has consistently built and led functions to drive growth.

Outside of work, Katie is a mother of three with a strong appreciation for art and its connection to mental wellness. She enjoys visiting galleries and reflecting on the power of nature in art, such as Van Goghs work. Those she has worked with describe her as kind, empathetic, and intelligent.

She champions her team by shining a light on its "unsung heroes, " demonstrating a leadership style focused on recognition and collective pride in overcoming challenges.

Personality Overview

Curious

Example Seeker

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

B2B Content Strategy
Her career at Ciklum, Cognizant, and ProQuo AI consistently shows a focus on building content functions from scratch to generate demand and leads.
Sales Enablement
A frequently listed skill, she focuses on collaborating with sales teams to improve go-to-market success and ensure message consistency.
Client Engagement
She highlights the value of understanding client aspirations and challenges, viewing customer conferences as a "goldmine" for insights.

Media Appearances

Katie has no verified media appearances

Work History

6-2025
Head of Marketing, EMEA at Ciklum
5-2023 - 6-2025
Global Director of Digital and Content at Ciklum
2-2023 - 5-2023
Portfolio Marketing - Technology at Cognizant
3-2020 - 9-2022
Head of Content at ProQuo AI
7-2019 - 10-2021
Member Board Of Trustees at The Baytree Centre

Education

Bachelor of Arts (BA Hons) from University of Leeds
Master's from Universidad Autónoma de Madrid

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing, EMEA at Ciklum
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Katie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Katie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Katie

Personality Compatibility


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