Katiuscia Marello

Observer
DISC Type : ci

Senior Business Development Manager – Partnerships & Growth Channels at Klarna

Berlin, Berlin, Germany

Overview

Katiuscia is a Senior Business Development Manager at Klarna, specializing in partnerships and growth channels across over 10 markets. She excels in strategic partnership management, commercial negotiations, and driving product growth and user acquisition.

Her interests include continuous learning in areas like SEO and web analytics, and engaging with publications such as Harvard Business Review and Financial Times.

She published an article on the influence of proxy advisors and the impact of the Second Shareholders Rights Directive.

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Partnership Management
Katiuscia has extensive experience managing strategic partnerships end-to-end, including negotiation and optimization, across various companies like Klarna and Vivid Money.
Growth Channel Scaling
At Klarna, she owned and scaled growth channels across multiple markets, demonstrating expertise in driving product growth and user acquisition.
Affiliate Marketing
She has led affiliate marketing efforts, including key account management and performance analysis, at Vivid Money and Classictic.

Media Appearances

Katiuscia has no verified media appearances

Work History

6-2025
Senior Business Development Manager – Partnerships & Growth Channels at Klarna
12-2022 - 5-2025
Business Development Manager – Partnerships & Growth Channels at Klarna
3-2021 - 12-2022
Partnerships Manager at Vivid Money
9-2018 - 3-2021
Partner Manager at Classictic
5-2018 - 8-2018
PR Project manager at Berlin Italian Communication UG

Education

2019 - 2021
Master of Laws - LLM from The Berlin School of Economics and Law
2011 - 2017
Long-Cycle Degree in Law from Università degli Studi di Udine

More Information

Social Presence :

Prographics :

Exp : 8 Location : Berlin, Berlin, Germany Job Level : Middle Designation : Senior Business Development Manager – Partnerships & Growth Channels at Klarna
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Insights For Selling To Katiuscia

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katiuscia is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Katiuscia

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Katiuscia move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Katiuscia take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Katiuscia

Personality Compatibility


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