Katonah Rafter

Captain
DISC Type : DS

General Manager, Head of Artist & Label Services at Fame House

Philadelphia, Pennsylvania, United States

Overview

Katonah Rafter is the General Manager and Head of Artist & Label Services at Famehouse, a division of UMG. With a long tenure at the company, she has progressed through senior roles in marketing and eCommerce. People who have worked with her describe her as energetic, positive, and knowledgeable about music and new media.

Personality Overview

Long-Term Thinker

Output-Driven

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Artist D2C Strategy
Her team focuses on creating culture-driving, direct-to-consumer campaigns. She is actively hiring talent to support D2C business for major record labels like Interscope.
Revenue Growth
She is responsible for driving revenue growth and fostering strong relationships across UMG's artist and label community, including hiring senior leaders for this purpose.
Creative Leadership
Frequently posts about the need for strong creative direction to elevate campaigns, indicating a focus on high-quality, innovative work for artists and label partners.

Media Appearances

Katonah has no verified media appearances

Work History

5-2024
General Manager, Head of Artist & Label Services at Fame House
5-2023 - 5-2024
SVP, Head of Artist & Label Services at Fame House
8-2022 - 5-2023
Senior Vice President, eCommerce & Label Services at Universal Music Group
1-2020 - 7-2022
Vice President, eCommerce & Label Services at Universal Music Group
8-2014 - 1-2020
VP, Marketing at Fame House

Education

Bachelor’s Degree from University of Pennsylvania
Master’s Degree from New York University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : General Manager, Head of Artist & Label Services at Fame House

Interested in

Entertainment

Music Business

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Insights For Selling To Katonah

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katonah is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Katonah

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Katonah move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Katonah take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Katonah

Personality Compatibility


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