Katrina Campbell

Initiator
DISC Type : Di

Executive Vice President - Marketing and Communications at Nucleus Network

Greater Brisbane Area, Australia

Overview

Katrina has no verified overview

Personality Overview

Friendly Challenger

Risk-Accepting

Confident

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Katrina has no verified topics they care about

Media Appearances

Katrina has no verified media appearances

Work History

12-2023
Executive Vice President - Marketing and Communications at Nucleus Network
2-2021 - 11-2023
Head of Marketing - Asia at Virtus Health
1-2020 - 7-2020
Executive Director at AustCham Singapore
5-2019 - 1-2020
Director of Membership & Programs at AustCham Singapore
9-2018 - 3-2019
Head of Marketing (Singapore) at Icon SOC

Education

8-2021 - 10-2021
Social Media Marketing Intensive from Social Media College
6-2020 - 12-2020
Certified Digital Marketing Professional from Digital Marketing Institute

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Brisbane Area, Australia Job Level : Leadership Designation : Executive Vice President - Marketing and Communications at Nucleus Network
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Katrina

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Katrina take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Katrina

Personality Compatibility


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