Katrina Ronne

Examiner
DISC Type : cs

Chief Executive Officer at Australian Society of Ophthalmologists (ASO)

Greater Brisbane Area, Australia

Overview

Katrina Ronne is the Chief Executive Officer of the Australian Society of Ophthalmologists (ASO), bringing over 15 years of experience in government advocacy and medico-political policy. A long-term leader within ASO, she previously served as General Manager of Policy and Strategy. She holds both an MBA and a Bachelor of Business from the University of Newcastle.

In March 2025, Katrina became the first female CEO in the ASOs 43-year history, a milestone that coincided with International Womens Day.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Healthcare Advocacy
Her entire career is built on government advocacy and campaigning. She frequently writes and speaks on protecting patient access to care and supporting medical professionals.
Medico-Political Policy
Specializes in medico-political policy formulation, representing the ophthalmology profession on critical issues and shaping submissions to government bodies for over a decade.
Private Health Reform
Actively speaks out on the challenges within Australia's private healthcare system, advocating for structural reform and defending doctors against blame for systemic issues.

Media Appearances

Katrina has no verified media appearances

Work History

3-2025
Chief Executive Officer at Australian Society of Ophthalmologists (ASO)
8-2015 - 3-2025
General Manager, Policy and Strategy at Australian Society of Ophthalmologists (ASO)
G20 Cultural Program & Strategic Policy at Department of the Premier and Cabinet (Queensland)
12-2012 - 2-2014
Manager, Campaign Operations at Political
11-2010 - 11-2012
Manager Government Relations and Policy at Vanguard Consulting and Services

Education

2011 - 2014
Master of Business Administration (M.B.A.) from University of Newcastle
2000 - 2003
Bachelor of Business from University of Newcastle

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Brisbane Area, Australia Job Level : Leadership Designation : Chief Executive Officer at Australian Society of Ophthalmologists (ASO)
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Katrina

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Katrina take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Katrina

Personality Compatibility


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