Al Berryman

Energizer
DISC Type : I

Global Services Sales Leader at Oracle

London, England, United Kingdom

Overview

Al is a Global Services Sales Leader at Oracle with over 25 years of experience in the telecommunications and technology sectors. Colleagues consistently describe him as an inspirational, passionate, and detail-oriented leader. He holds a Higher National Certificate from North West Kent College of Technology.

Outside of his technology career, Al has a distinct interest in sports and corporate hospitality. He previously served as a director for a hospitality company and has been directly involved in events for major international rugby matches, such as England vs. New Zealand.

Peers have called him one of the best leaders they have ever met, highlighting his rare ability to motivate and drive the right behavior from his sales teams.

Personality Overview

Full Of Energy

Big Picture Person

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Cloud Transformation
His current role at Oracle is focused on leading the cloud services strategy and delivering digital transformation programs for global clients.
Global Sales Leadership
He has over two decades of sales leadership experience, responsible for driving profitable business across Europe and globally for companies like Oracle and Zayo Group.
Telecom Infrastructure
His career is built on a deep knowledge of the telecom industry, specializing in positioning high-bandwidth IP and fibre infrastructure solutions.

Media Appearances

Al has no verified media appearances

Work History

3-2016
Global Services Sales Leader at Oracle
2-2013 - 2-2016
Sales, Marketing & Strategy Director at Hospitality Finder
11-2007 - 2-2013
Vice President, Sales & Marketing Europe at Zayo Group
5-2004 - 11-2007
Sales Manager at AboveNet Communications UK Ltd
Senior Account Manager at Easynet Limited

Education

1991 - 1993
BTEC - Higher National Certificate from North West Kent College of Technology
1989 - 1991
BTEC - National Certificate from North West Kent College of Technology

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Senior Designation : Global Services Sales Leader at Oracle
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Insights For Selling To Al

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Al is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Al

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Al move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Al take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Al

Personality Compatibility


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