Katrina S.

Questioner
DISC Type : c

Technical Product Manager at KOHO

Vancouver, British Columbia, Canada

Overview

Katrina is an AI Product Manager at KOHO, focusing on transforming complex technology into user-friendly, market-ready products. With an education from Harvard Business School Online, her experience at Aurora and Uber centered on autonomous vehicles. Colleagues describe her as a motivated, effective communicator and a team player.

Katrina has a keen interest in community building and branding, having authored an article on "Hacking community growth" and analyzed a universitys visual identity during her Masters degree. She is passionate about creating intuitive interfaces that make advanced AI systems accessible to everyday users.

She architected the end-to-end customer experience for the worlds first autonomous manicure robot, doubling its Net Promoter Score.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

AI in Fintech
Currently driving AI adoption at KOHO. She has recently spoken at events like the Sagard Growth Summit and BrainStation panels on implementing AI in the fintech space.
Autonomous Systems
Gained deep expertise at Aurora and Uber, where she developed go-to-market and operational strategies for self-driving rideshare and trucking products.
Human-AI Interaction
Focuses on creating intuitive user experiences for complex technologies, notably doubling customer satisfaction for an autonomous robot by designing a better human-machine interface.

Media Appearances

Katrina has no verified media appearances

Work History

6-2025
Technical Product Manager at KOHO
12-2022 - 11-2024
Director of Product at Clockwork
8-2021 - 10-2022
Staff Product Manager, Rider Experience at Aurora
1-2021 - 8-2021
Senior Product Manager, Autonomy Integration at Aurora
12-2019 - 1-2021
Product Manager, Self-Driving Go-To-Market at Uber

Education

2019 - 2019
Executive Education Certificate from Harvard Business School Online
Master of Arts - MA from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Vancouver, British Columbia, Canada Job Level : Middle Designation : Technical Product Manager at KOHO
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Katrina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Katrina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Katrina

Personality Compatibility


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