Katy Latta

Energizer
DISC Type : I

Creative Strategy Lead at Hearst UK

Codicote, England, United Kingdom

Overview

Katy has no verified overview

Personality Overview

Full Of Energy

Believer

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Katy has no verified topics they care about

Media Appearances

Katy has no verified media appearances

Work History

3-2024
Creative Strategy Lead at Hearst UK
9-2023 - 3-2024
Creative Strategy Partner at Hearst UK
8-2022 - 9-2023
Group Creative Partnerships Director at Hearst UK
6-2015 - 3-2017
Content Strategy Manager at Performics
11-2014 - 6-2015
Content Strategist at Performics

Education

2009 - 2012
Bachelor of Arts (BA) from University of Leicester
2002 - 2009
A Levels from The Heathcote School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Codicote, England, United Kingdom Job Level : Middle Designation : Creative Strategy Lead at Hearst UK
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Insights For Selling To Katy

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Katy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Katy take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Katy

Personality Compatibility


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