Katy Penny

Pioneer
DISC Type : sdi

Co-MD UK at Biocatalysts Ltd

Neath, Wales, United Kingdom

Overview

Katy Penny is a senior financial executive, currently serving as Co-MD UK and VP Finance for the BioProducts Group, including Biocatalysts Ltd. Her extensive experience spans financial management across the manufacturing, transportation, and energy sectors. She holds an ACMA and a Certificate in Company Direction from the Institute of Directors.

Katy is deeply passionate about promoting women in business and science, aiming to inspire the next generation of female leaders. She actively fosters a positive work environment, emphasizing employee happiness and celebrating team achievements. This focus on culture is central to her leadership approach.

A finalist for the prestigious IOD Wales Director of the Year award in 2022, recognizing her significant contributions to business leadership.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Women in Science
Expresses a strong passion for inspiring young girls and women to pursue careers in business and science to "change the world. "
Financial Leadership
Has a long track record in senior finance roles and was a finalist for the IOD Wales Director of the Year Award in 2022.
Employee Culture
Actively promotes employee happiness and celebrates company milestones, viewing people as the company's "superpower. "

Media Appearances

Katy has no verified media appearances

Work History

2-2025
Co-MD UK at Biocatalysts Ltd
2-2023
Vice President Finance at Biocatalysts Ltd
3-2020 - 2-2023
Finance Director at Biocatalysts Ltd
2-2023
Vice President Finance at Breatec BV
2-2023
Vice President Finance at WeissBioTech

Education

4-2021 - 12-2022
Bachelor's degree from Institute of Directors (IoD)
2010 - 2012
ACMA from The Chartered Institute of Management Accountants

More Information

Social Presence :

Prographics :

Exp : 6 Location : Neath, Wales, United Kingdom Job Level : Senior Designation : Co-MD UK at Biocatalysts Ltd
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Insights For Selling To Katy

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Katy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Katy move?

  • They are generally fast movers and can take quick decisions
  • Can Katy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Katy

Personality Compatibility


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