Kaya Arai

Questioner
DISC Type : c

Senior Communications Manager at TELUS Health

Canada

Overview

Kaya is an award-winning Senior Communications Manager at TELUS Health with over a decade of experience in global public relations across tech, finance, and healthcare. A certified Project Management Professional (PMP), she graduated from Auckland University of Technology with a Bachelor of Communications and excels in elevating brand visibility and managing stakeholder relationships.

Originally from New Zealand, Kaya relocated to Canada to pursue her passion for the legal cannabis industry. She is a certified Cannabis Sommelier and has been actively involved in the sector, aiming to remove stigmas and misconceptions through strategic communications and advocacy.

Unique fact: Kaya is a certified Cannabis Sommelier and has hosted a podcast called "The Bellas Who Blaze. "

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Healthcare Communications
As Senior Communications Manager at TELUS Health, she handles global PR for healthcare technology, including recent reports on AI and digital integration in pharmacies.
Cannabis Industry
A certified Cannabis Sommelier who has served on an advisory board for cannabis retailers and frequently speaks on navigating the industry's marketing regulations.
Workplace Wellbeing
She actively promotes and shares insights from the TELUS Health Mental Health Index, emphasizing the link between employee wellbeing and organizational performance.

Media Appearances

Kaya has no verified media appearances

Work History

4-2025
Senior Communications Manager at TELUS Health
1-2022 - 3-2025
Senior Account Manager at Nine Point Agency
2-2021 - 1-2023
Advisory Board at Association of Canadian Cannabis Retailers (ACCRES)
10-2020 - 3-2025
Senior PR and Corporate Communications Manager, PMP at Freelance
10-2020 - 2-2022
Senior Associate at Nine Point Agency

Education

2011 - 2013
Bachelor Of Communications from Auckland University of Technology
2018 - 2019
Cannabis Sommelier from CannaReps

More Information

Social Presence :

Prographics :

Exp : 12 Location : Canada Job Level : Middle Designation : Senior Communications Manager at TELUS Health
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Insights For Selling To Kaya

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kaya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kaya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kaya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kaya take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Kaya

Personality Compatibility


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