Kaylen Dixon Atkinson

Inspirer
DISC Type : id

Assistant Vice President, Consumer Banking Marketing Manager at WSFS Bank

Media, Pennsylvania, United States

Overview

Kaylen is an Assistant Vice President, Consumer Banking Marketing Manager at WSFS Bank, specializing in integrated marketing, campaign management, and product marketing within financial services. She previously held leadership roles at Sun East Federal Credit Union and Group G Marketing Partners, bringing a data-based decision-making approach.

She believes that strong relationships are key to business success, whether with clients, colleagues, or the community. Kaylen received her B. A. from Penn State University.

People often describe Kaylen as helpful, organized, enthusiastic, and a true professional who prioritizes client needs.

Personality Overview

Achievment Oriented

Generous

Confident & Optimistic

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Integrated Marketing
Kaylen's headline and career history emphasize her expertise in integrated marketing leadership, combining creativity with structure for revenue-generating campaigns.
Financial Services Marketing
She has spent most of her career running marketing for financial institutions, including WSFS Bank and Sun East Federal Credit Union, focusing on client experience.
Digital Engagement
In previous roles, Kaylen focused on digital marketing, improving digital engagement and refining email campaigns, indicating an interest in online presence.

Media Appearances

Kaylen has no verified media appearances

Work History

3-2024
Assistant Vice President, Consumer Banking Marketing Manager at WSFS Bank
2-2023 - 1-2024
Digital Marketing Director at Sun East Federal Credit Union
4-2018 - 2-2023
Marketing Manager at Sun East Federal Credit Union
5-2012 - 8-2017
Account Director at Group G Marketing Partners
9-2007 - 1-2012
Marketing Manager | Marketing Web Coordinator | Account Executive at J.G. Wentworth

Education

B.A. from Penn State University
Education details unavailable from North Allegheny High School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Media, Pennsylvania, United States Job Level : Senior Designation : Assistant Vice President, Consumer Banking Marketing Manager at WSFS Bank
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Insights For Selling To Kaylen Dixon

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kaylen Dixon is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Kaylen Dixon

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Kaylen Dixon move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kaylen Dixon take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kaylen Dixon

Personality Compatibility


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