Kevin Gaskell

Pioneer
DISC Type : DIS

Chairman at ITS Technology Group

Greater Reading Area, United Kingdom

Overview

Kevin Gaskell is a serial entrepreneur and chairman for companies like ITS Technology Group and Radical Motorsport. Renowned for his turnaround leadership, he famously led Porsche and BMW to record profitability. People often describe him as inspirational, energetic, and a great mentor. He holds a Ph. D. and an MBA from the University of Bradford.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Business Turnaround
Known as 'the man who fixes businesses, ' he led dramatic turnarounds at Porsche and BMW, taking them from near-bankruptcy to record growth and profitability.
Inspirational Leadership
A global motivational speaker and author on Inspired Leadership, he focuses on helping ordinary teams achieve extraordinary results.
Motorsport
Serves as Chairman at Radical Motorsport, the world's largest manufacturer of racing and track cars, reflecting a deep professional and personal interest in the automotive industry.

Media Appearances

New chairman for ITS Technology Group. Featured in Insider Media

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Connected Tech Talks – Episode Four. Featured in ITS Technology Group Podcast

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Work History

9-2016
Chairman at ITS Technology Group
11-2022
Chairman at Radical Motorsport Ltd.
9-2021 - 11-2022
Director at Radical Motorsport Ltd.
7-2017
Chairman Founder at Data Support Hub
5-2017
Executive Chairman at Amber, The Health and Safety Communication Platform

Education

2016 - 2016
Doctor of Philosophy (Ph.D.) from University of Bradford
1981 - 1982
MBA from University of Bradford School of Management

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Reading Area, United Kingdom Job Level : Leadership Designation : Chairman at ITS Technology Group
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kevin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are generally fast movers and can take quick decisions
  • Can Kevin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kevin

Personality Compatibility


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