Keisha Dykes

Questioner
DISC Type : c

Senior Business Development Director at WuXi AppTec

Worcester, Massachusetts, United States

Overview

Keisha has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Keisha has no verified topics they care about

Media Appearances

Keisha has no verified media appearances

Work History

4-2024
Senior Business Development Director at WuXi AppTec
3-2021
Business Development Director at WuXi AppTec
3-2020
Senior Business Development Manager at WuXi AppTec
3-2014 - 6-2018
Account Manager II at Charles River Laboratories
3-2012 - 3-2014
Boston Sales Rep at Rainin Instrument LLC

Education

1998 - 2001
BA Biology from Western Connecticut State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Worcester, Massachusetts, United States Job Level : Senior Designation : Senior Business Development Director at WuXi AppTec
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Insights For Selling To Keisha

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keisha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Keisha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Keisha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Keisha take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Keisha

Personality Compatibility


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