Keisha Sapp, CMP

Judge
DISC Type : Dc

Lead Event Strategist at IBM

Greater Houston, United States

Overview

Keisha is a CMP-certified Event Director with over 10 years of experience executing large-scale marketing events for Fortune 500 brands like IBM, Morgan Stanley, and ExxonMobil. Colleagues describe her as "detail oriented, " "organized, " and "focused, " highlighting her passion for her work and ability to deliver projects on time and within budget.

Beyond her professional achievements, Keisha has a creative background with an education in Fashion Design. She is deeply community-focused and selfless, demonstrated when she organized a walk to honor a friends mother, showing her thoughtful and kind nature outside of her demanding career.

Unique fact: She began her career as a Data Operations Analyst at Sony Pictures Entertainment, managing metadata for over 320, 000 titles before pivoting to event management.

Personality Overview

Generally Skeptic

Demanding

Features Driven

They prefer to move quickly, and expect the same from others.  They respond better to strong and respectful interactions. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Global Event Strategy
Leads strategic planning for global events at IBM Quantum, aligning initiatives with key business priorities in sectors from finance to technology.
Immersive Experiences
Her stated mission is to create immersive and engaging event experiences that connect top brands with their target audiences using cutting-edge technology.
Operational Efficiency
At IBM, she implemented new processes and digital tools that resulted in a 25% reduction in event planning and execution timelines for her team.

Media Appearances

Keisha has no verified media appearances

Work History

11-2020
Lead Event Strategist at IBM
1-2019 - 11-2020
Senior Project Manager at Morgan Stanley
5-2015 - 2-2018
Senior Event Manager at ExxonMobil
12-2012 - 3-2015
Senior Event Administrator at Mattel, Inc.
2-2012 - 11-2012
Data Operations Analyst at Sony Pictures Entertainment

Education

Meeting and Event Planning from California State University, Long Beach
Fashion Design from Fashion Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Houston, United States Job Level : Mid-senior Designation : Lead Event Strategist at IBM
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Insights For Selling To Keisha

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keisha is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Keisha

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Keisha move?

  • If convinced, they can reach decisions quite fast.
  • Can Keisha take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Keisha

Personality Compatibility


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