Keith A. Cureton

Questioner
DISC Type : c

President and Chief Executive Officer at Bethany Christian Services

Grand Rapids, Michigan, United States

Overview

Keith A. Cureton is the President and CEO of Bethany Christian Services. His career includes extensive experience in corporate governance, having served as Chief Compliance & Ethics Officer at UPS and Director of Ethics & Compliance at Kamehameha Schools. He holds an MBA from Franklin University and a BA from Malone University.

Guided by his faith, Keith is a passionate advocate for children and families. He and his wife are foster and adoptive parents, an experience that deeply informs his professional mission. He actively participates in faith-based events and enjoys connecting with supporters of his organization, including through charity golf tournaments.

Unique fact: Keiths commitment to child welfare is profoundly personal, as he is a foster and adoptive parent himself.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Child Welfare
Leads a major Christian non-profit focused on child and family services and advocates for bipartisan support for these causes in Washington, D. C.
Corporate Ethics
Spent a significant portion of his career in senior ethics and compliance roles at large organizations like UPS and Kamehameha Schools.
Foster and Adoption
Has personal experience as a foster and adoptive parent, which he states has influenced his life and work significantly.

Media Appearances

Keith has no verified media appearances

Work History

7-2023
President and Chief Executive Officer at Bethany Christian Services
3-2021 - 7-2023
Director of Ethics & Compliance at Kamehameha Schools
1-2012 - 10-2018
Chief Compliance & Ethics Officer (retired) at UPS

Education

Bachelor of Arts - BA from Malone University
Master of Business Administration - MBA from Franklin University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Grand Rapids, Michigan, United States Job Level : Leadership Designation : President and Chief Executive Officer at Bethany Christian Services
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Insights For Selling To Keith A.

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith A. is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Keith A.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Keith A. move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Keith A. take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Keith A.

Personality Compatibility


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