Keith Chapman

Pioneer
DISC Type : Dsi

Chief Customer Officer at Transcend Retail Solutions

London, England, United Kingdom

Overview

Keith has no verified overview

Personality Overview

Friendly But Fast

Driven But Considerate

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

9-2024
Chief Customer Officer at Transcend Retail Solutions
4-2022
Head of Consulting at Tesco
10-2021 - 4-2022
Head Of Scotland, Tesco Bank at dunnhumby
10-2019 - 10-2021
Head Of Channel & Colleague Insight, Tesco at dunnhumby
9-2017 - 9-2019
Head Of Own Brand Insight, Tesco at dunnhumby

Education

2003 - 2008
Bachelor of Arts (BA) from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Customer Officer at Transcend Retail Solutions
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Keith

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are generally fast movers and can take quick decisions
  • Can Keith take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Keith

Personality Compatibility


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