Keith Friedlander

Initiator
DISC Type : Di

VP of Growth at Handover AI

Durham, North Carolina, United States

Overview

Keith Friedlander is the VP of Growth at Handover AI, specializing in Go-to-Market strategy and strategic partnerships. A tenacious and creative leader, his career journey began with door-to-door sales and includes founding, product, and education roles. He has a proven record of scaling revenue, growing a partner base by over 300% in a previous role.

Outside of his professional life, Keith is a father of three, a former math educator, childhood chess champion, and rugby player. He blends Australian and South African roots, which is reflected in his accent. He values being present with his family and enjoys connecting his children with their extended family across the globe.

Unique fact: He began his sales career selling electricity contracts door-to-door to fund a gap year in Europe.

Personality Overview

Risk-Accepting

Confident

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Knowledge Transfer
His current role at Handover AI is focused on helping organizations capture and transfer critical know-how when key employees change roles or depart.
GTM Strategy
His expertise lies in building scalable revenue systems from the ground up, significantly increasing ARR and average contract value in past roles.
Early-Stage Startups
He identifies as a high-impact utility player for early-stage companies, having worn many hats and solved diverse problems across eight startups.

Media Appearances

Keith has no verified media appearances

Work History

3-2025
VP of Growth at Handover AI
3-2025
Advisor at CheQRboard
4-2024 - 3-2025
VP of Partnerships at CheQRboard
11-2019
Dad at Dadgood
4-2024 - 12-2024
Strategy and Growth Advisor at District C

Education

2008 - 2010
Diploma from UNSW
2005 - 2010
Bachelor of Science (B.Sc.) from UNSW

More Information

Social Presence :

Prographics :

Exp : 7 Location : Durham, North Carolina, United States Job Level : Senior Designation : VP of Growth at Handover AI
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Keith

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Keith take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Keith

Personality Compatibility


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