Keith Johnson

Questioner
DISC Type : c

Director of Sales Operations at Sunstate Equipment Co., LLC

Phoenix, Arizona, United States

Overview

Keith has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

7-2025
Director of Sales Operations at Sunstate Equipment Co., LLC
4-2024
District Sales Manager at Sunstate Equipment Co., LLC
5-2021 - 4-2024
Director Of Strategic Marketing at National Trench Safety
11-2018 - 5-2021
Business Development Manager at Trench Plate Rental Company
10-2016 - 11-2018
General Manager at Trench Plate Rental Company

Education

1990 - 1993
Education details unavailable from New Mexico State University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Phoenix, Arizona, United States Job Level : Mid-senior Designation : Director of Sales Operations at Sunstate Equipment Co., LLC
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Keith

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Keith take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Keith

Personality Compatibility


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