Keith Reynolds

Commander
DISC Type : D

Founder at Synapse

Richmond, Virginia, United States

Overview

Keith Reynolds is the Founder of Synapse, a community networking organization he established after a 12-year career in banking. He leverages his experience to foster economic and community development by connecting business owners and nonprofit leaders. People who have worked with him describe him as a genuine connector, coach, and mentor.

Outside of his professional life, Keith is an avid fisherman who enjoys spending time in the mountains. He is a loyal fan of the Baltimore Ravens and Orioles, enjoys craft beer, and participates in fantasy football. He also volunteers as a "Big" with Big Brothers and Big Sisters.

Unique fact: As a self-described introvert, he founded Synapse to create a more comfortable and casual way for people to build meaningful professional relationships.

Personality Overview

Candid & Clear

Decisive

Very Quick

They respond well to strong and respectful communication.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Community Building
He founded Synapse with the express purpose of connecting small businesses and nonprofits to foster community and economic development.
Nonprofit Support
A core part of his business model involves partnering with and raising awareness for nonprofit organizations in the community.
Small Business Growth
His background in business banking and his work with Synapse demonstrate a long-standing passion for supporting entrepreneurs and small business owners.

Media Appearances

Keith Reynolds, Co‑Founder, Synapse. Featured in Apple Podcasts

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Keith Reynolds – Synapse – A Networking Community. Featured in YouTube

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Hubs of Inspiration: The folks behind Synapse pair nonprofits with members of the business community. Featured in Style Weekly

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Work History

10-2013
Founder at Synapse
7-2013 - 12-2014
Business Banker at Middleburg Bank
1-2013 - 1-2016
"Big" at Big Brothers and Big Sisters of Greater Richmond & Tri-Cities
11-2012 - 7-2013
Community Banker at Middleburg Bank
7-2012 - 12-2013
Small Business Benefits Consultant at Aflac

Education

1998 - 2003
Bachelor of Arts from University of Richmond
2009 - 2010
BB&T Banking School Degree from Wake Forest University from BB&T Banking School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Richmond, Virginia, United States Job Level : Leadership Designation : Founder at Synapse
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Keith

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • If convinced, they can reach decisions quite fast.
  • Can Keith take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Keith

Personality Compatibility


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