Kelby Zorgdrager

Commander
DISC Type : D

Founder & CEO at TryTami

Boulder, Colorado, United States

Overview

Kelby is a serial EdTech entrepreneur and the Founder & CEO of TryTami, a platform focused on improving corporate tech learning. He previously founded DevelopIntelligence, a bootstrapped training firm he led for 14 years before its successful acquisition by Pluralsight. People often describe him as a seasoned, polished, and trusted business partner.

Originally from Michigan, where he attended Michigan State University, Kelby now lives in the Boulder, Colorado area. After selling his previous company, he purchased a lake house in his home state of Michigan and a Porsche Cayenne Turbo to celebrate the successful exit.

His personal mission is to make learning technology easier and more effective, a passion sparked during his undergraduate engineering studies.

Personality Overview

Candid & Clear

Strong-Willed

Decisive

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

EdTech Entrepreneurship
A serial founder who successfully built, scaled, and exited a self-funded EdTech company. He now advises other startups and has launched a new venture, TryTami.
Instructor-Led Training
Champions instructor-led training (ILT) as essential for closing complex skill gaps, especially in AI, believing it offers interactivity that self-paced learning lacks.
Bootstrapped Growth
Successfully founded and led DevelopIntelligence for 14 years as a self-funded, profitable venture before its acquisition, highlighting his belief in sustainable growth.

Media Appearances

Kelby has no verified media appearances

Work History

8-2025
Founder & CEO at TryTami
2-2024
Chairman & Investor at bILTup
1-2022
EdTech Growth Advisor at AOA Holdings
10-2020 - 1-2022
General Manager PROSERV at Pluralsight
8-2014 - 1-2020
Board Member at Boulder / Denver Software Club

Education

1993 - 1996
BS from Michigan State University
1994 - 1995
Mechanical Engineering from RWTH Aachen University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Boulder, Colorado, United States Job Level : Leadership Designation : Founder & CEO at TryTami
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Insights For Selling To Kelby

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelby is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kelby

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kelby move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kelby take some risk or not?

  • The risks don’t matter much to them.

You And Kelby

Personality Compatibility


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