Kelly Cramton

Observer
DISC Type : ci

Director, Marketing — Steelcase Learning at Steelcase

Grand Rapids, Michigan, United States

Overview

Kelly has no verified overview

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Kelly has no verified topics they care about

Media Appearances

Kelly has no verified media appearances

Work History

7-2025
Director, Marketing — Steelcase Learning at Steelcase
6-2024 - 7-2025
Customer Vertical Marketing Manager — Steelcase Learning at Steelcase
12-2023 - 5-2024
Category Manager — Steelcase Learning at Steelcase
6-2012 - 10-2013
Marketing Manager at Spectrum Health
5-2009 - 6-2012
Project Manager at Peopledesign

Education

2014 - 2016
Masters of Business from Aquinas College
2001 - 2005
BS in BA from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Grand Rapids, Michigan, United States Job Level : Mid-senior Designation : Director, Marketing — Steelcase Learning at Steelcase
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kelly

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Kelly take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Kelly

Personality Compatibility


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