Kelsey Thistlethwaite

Enthusiast
DISC Type : i

AVP, Digital Marketing Manager at EagleBank

Falls Church, Virginia, United States

Overview

Kelsey is a strategic digital marketing leader with over 14 years of experience, specializing in data-driven, full-funnel campaigns for the financial services industry. Currently the AVP, Digital Marketing Manager at EagleBank, she leverages AI-powered automation and holds a Growth Marketing certification. She earned her Bachelor of Arts from James Madison University.

Outside of her marketing career, Kelsey was a member of the Womens Club Water Polo team while attending James Madison University. Her team was involved in community service, including volunteering for the Society for the Prevention of Cruelty to Animals (SPCA).

Unique fact: While in college, Kelsey was part of a competitive water polo club that had previously won a national championship.

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Financial Services Marketing
Her career includes leadership roles at EagleBank and PenFed Credit Union, focusing on consumer banking and home loan products.
Full-Funnel Strategy
Her experience focuses on leading teams to execute omnichannel strategies covering member acquisition, engagement, retention, and product marketing.
AI-Powered Automation
Specializes in using AI for personalization and predictive analytics to drive marketing performance and deliver scalable impact.

Media Appearances

Introducing the New Eagle Bank Website: A Better Digital Banking Experience. Featured in EagleBank (official website)

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EagleBank reshapes top ranks in flurry of personnel changes. Featured in Washington Business Journal

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Work History

12-2025
AVP, Digital Marketing Manager at EagleBank
12-2024 - 11-2025
Director B2C Performance Marketing at SHRM
6-2020 - 11-2024
Senior Digital Marketing Manager at PenFed Credit Union
10-2018 - 6-2020
Digital Marketing Manager at PenFed Credit Union
7-2017 - 10-2018
Account Supervisor at Havas helia North America

Education

Bachelor of Arts from James Madison University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Falls Church, Virginia, United States Job Level : Middle Designation : AVP, Digital Marketing Manager at EagleBank
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Insights For Selling To Kelsey

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelsey is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Kelsey

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Kelsey move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Kelsey take some risk or not?

  • They can take some low-probability risks if needed.

You And Kelsey

Personality Compatibility


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