Kelvin McAlpine

Energizer
DISC Type : I

Director Commercial & Strategic Partnerships at Australian Sports Commission

Greater Melbourne Area, Australia

Overview

Kelvin McAlpine is the Director of Commercial & Strategic Partnerships at the Australian Sports Commission. His extensive career spans sponsorship and marketing roles in both the FMCG sector and major Australian sporting bodies, including Cycling Australia. A Deakin University graduate, he is noted for his strong work ethic and commercial acumen.

Kelvin has a history of participating in community sports, having played in local tennis competitions in Charlton, Victoria.

He successfully transitioned his commercial expertise from consumer goods with brands like National Foods and Lion to drive growth for high-profile sports organizations.

Personality Overview

Believer

Big Picture Person

Imaginative

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Strategic Partnerships
His current role is focused on creating and managing commercial partnerships and sponsorship portfolios for the Australian Sports Commission and the AIS.
Sports Marketing
He has a deep background in sponsorship and brand communications for high-profile brands within the Australian sporting industry.
Commercial Growth
Described as a commercially astute individual, his career has focused on driving business growth and commercial sales for major organizations.

Media Appearances

Kelvin has no verified media appearances

Work History

9-2021
Director Commercial & Strategic Partnerships at Australian Sports Commission
5-2019 - 9-2021
Assistant Director - Partnerships AIS & Sport Australia at Australian Sports Commission
6-2017 - 5-2019
General Manager Commercial Sales at South Australian Tourism Commission
8-2016 - 5-2017
General Manager Commercial at Cycling Australia
8-2014 - 7-2016
Commercial Director at Australian Sports Commission

Education

Bachelor of Education (B.Ed.) from Deakin University
Education details unavailable from Glen Waverley Secondary College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Melbourne Area, Australia Job Level : Mid-senior Designation : Director Commercial & Strategic Partnerships at Australian Sports Commission
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Insights For Selling To Kelvin

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelvin is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Kelvin

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kelvin move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Kelvin take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Kelvin

Personality Compatibility


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