Director Commercial & Strategic Partnerships at Australian Sports Commission
📍 Greater Melbourne Area, Australia
Kelvin McAlpine is the Director of Commercial & Strategic Partnerships at the Australian Sports Commission. His extensive career spans sponsorship and marketing roles in both the FMCG sector and major Australian sporting bodies, including Cycling Australia. A Deakin University graduate, he is noted for his strong work ethic and commercial acumen.
Kelvin has a history of participating in community sports, having played in local tennis competitions in Charlton, Victoria.
He successfully transitioned his commercial expertise from consumer goods with brands like National Foods and Lion to drive growth for high-profile sports organizations.
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Experience
11 Years
Current Role
Director Commercial & Strategic Partnerships
Job Level
Mid-senior
Location
Greater Melbourne Area, Australia
Personality Overview
How Kelvin shows up
Believer
Big Picture Person
Imaginative
They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.
Priorities
Topics Kelvin cares about
Strategic Partnerships
His current role is focused on creating and managing commercial partnerships and sponsorship portfolios for the Australian Sports Commission and the AIS.
Sports Marketing
He has a deep background in sponsorship and brand communications for high-profile brands within the Australian sporting industry.
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Career
Work history
9-2021
Director Commercial & Strategic Partnerships
Australian Sports Commission
5-2019 - 9-2021
Assistant Director - Partnerships AIS & Sport Australia
Australian Sports Commission
6-2017 - 5-2019
General Manager Commercial Sales
South Australian Tourism Commission
8-2016 - 5-2017
General Manager Commercial
Cycling Australia
8-2014 - 7-2016
Commercial Director
Australian Sports Commission
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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