Kelvin Tan

Visionary
DISC Type : Ds

Chief Executive Officer at audax

Singapore

Overview

Kelvin Tan is the CEO of audax, a fintech firm spun out of Standard Chartered that provides a "bank-in-a-box" platform to modernize financial institutions. He previously conceptualized and led SC nexus, the banks pioneering Banking-as-a-Service (BaaS) offering. Colleagues describe him as a smart, quick-thinking, and talented leader with dogged determination. He holds a Masters from the University of Chicago.

Personally, Kelvin is passionate about coaching and mentoring Singaporean talent, encouraging them to take more risks. He identifies as an introvert who thrives on solving complex challenges and pursuing ideas others deem impossible. His philosophy is to embrace the unexpected, constantly push frontiers, and navigate new challenges to make life as fun as possible.

Unique fact: He successfully pitched the idea for SC nexus internally at Standard Chartered, leading the bank to become the first global financial institution to launch BaaS in Asia.

Personality Overview

Risk Tolerant

Big Vision Person

Early Adopter

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Embedded Finance (BaaS)
He pioneered Banking-as-a-Service at a major global bank and now leads audax to help other institutions build and scale similar embedded finance models.
Banking Modernization
His company, audax, focuses on helping banks overcome legacy technology constraints by providing a modular, end-to-end digital banking platform to enable new business models.
Future of Fintech
He speaks on the evolution of fintech, emphasizing bank-fintech collaboration, data monetization, and the potential for stablecoins to become a new payment rail.

Media Appearances

Ep 2. Kelvin Tan - Chief Executive Officer, audax. Featured in Apple Podcasts

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Banking-as-a-Service | With Kelvin Tan, CEO of audax. Featured in Spotify

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Podcast: Kelvin Tan - Chief Executive Officer, audax | Navigating Intrapreneurship. Featured in SC Ventures (Standard Chartered Bank)

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Work History

8-2023
Chief Executive Officer at audax
2-2021 - 10-2022
Advisory Board Member e-fintech school at FortNynja
2-2018 - 8-2023
Managing Director and Global Head @Standard Chartered nexus at Standard Chartered Bank
11-2016 - 1-2018
Executive Director - Segment Initiatives, Strategic Programs at Standard Chartered Bank
12-2015 - 6-2017
Executive Director - Digital Wallets and Payments at Standard Chartered Bank

Education

2004 - 2005
A.M. from University of Chicago
2000 - 2003
B.A. (Hons) from Murdoch University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Singapore Job Level : Leadership Designation : Chief Executive Officer at audax
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Insights For Selling To Kelvin

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelvin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kelvin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kelvin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kelvin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kelvin

Personality Compatibility


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