Ken Lau

Critic
DISC Type : C

General Manager at CoolIT Systems

Taipei, Taipei City, Taiwan

Overview

Ken has no verified overview

Personality Overview

Precise

Negotiator

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Ken has no verified topics they care about

Media Appearances

Ken has no verified media appearances

Work History

4-2026
General Manager at CoolIT Systems
5-2025
Independent Board of Director at Kerry TJ Logistics Co Ltd
8-2023 - 8-2025
Chief Executive Officer at NEUCHIPS
3-2013 - 8-2023
Managing Director, Chromebook Engineering, Client Computing Group & General Manager Intel Taiwan at Intel Corporation
12-2010 - 3-2013
Managing Director, Advanced Technical Sales, Sales and Marketing Group at Intel Corporation

Education

1989 - 1993
BSE from University of Michigan
1995 - 1997
M.S.E from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Taipei, Taipei City, Taiwan Job Level : Senior Designation : General Manager at CoolIT Systems
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ken

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ken take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ken

Personality Compatibility


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