Ken Lovett (LION)

Questioner
DISC Type : c

CEO at NeuroPrima

Bethlehem, Pennsylvania, United States

Overview

Ken Lovett is a CEO and entrepreneur with over 30 years of experience in online marketing and software development. He specializes in helping small businesses attract customers through SEO, reputation management, and mobile marketing. Colleagues describe him as a true pioneer in internet marketing.

His venture, NeuroPrim, is developing a brain entrainment headset that integrates AR/VR and brainwaves to address brain health.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Online Marketing
As CEO of Impact Marketing Group, he focuses on helping small businesses attract prospects and convert them into customers using online strategies.
Brainwave Technology
He is the CEO of NeuroPrim, a company creating a headset using brain entrainment, AR/VR, and AI to assist users in achieving desired results.
Real Estate Tech
Previously created an interactive mapping and public record system for 98 million records and developed early handheld real estate apps for the Pocket PC.

Media Appearances

Ken has no verified media appearances

Work History

9-2017
CEO at NeuroPrima
10-2016
CEO at Impact Marketing Group
10-2010 - 10-2016
CEO, Head of Reputation Managment & Marketing,Mobile Apps & Websites, Online Marketing at Local Boss LLC
4-2005 - 9-2006
Executive Vice President at Real Info
5-1998 - 1-2005
CEO at NextGen Solutions

Education

1980 - 1983
Education details unavailable from East Stroudsburg University of Pennsylvania
Education details unavailable from Addicted To Real Estate

More Information

Social Presence :

Prographics :

Exp : 31 Location : Bethlehem, Pennsylvania, United States Job Level : Leadership Designation : CEO at NeuroPrima
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ken

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ken take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ken

Personality Compatibility


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