Ken Pierannunzi

Trailblazer
DISC Type : ID

Team Lead-East/Canada Regional/Field Marketing at Okta, Inc.

Atlanta, Georgia, United States

Overview

Ken is a results-driven marketing leader at Okta, specializing in demand generation and field marketing. Described by colleagues as consultative and high-energy, he excels at driving pipeline growth and holds advanced ABM certifications. He is an alumnus of the University of Massachusetts Amherst.

Outside of work, Ken is deeply involved in his local community, having served as President of the Peachtree Ridge High School Touch Down Club. This reflects a passion for supporting youth sports, particularly football. His interests also appear to include college basketball.

He once innovated a process that accelerated getting marketing leads to the correct salesperson by up to two weeks.

Personality Overview

Achievement-Oriented

Assertive

Friendly But Fast

If they come to believe in your value proposition, they will be your champion.  They are not against taking risks and can make tough decisions when required.
 A combination of speed and relationship gets the best response from them.

Topics They Care About

Demand Generation
His core expertise is leading teams that create and execute programs to drive demand, lead generation, and brand awareness for technology products.
Identity Management
His professional headline explicitly states a passion for cybersecurity through identity management, directly aligning with his work at Okta.
Youth Football
He has shown significant community involvement by serving as President and an executive board member for a high school football booster club.

Media Appearances

Ken has no verified media appearances

Work History

3-2018
Team Lead-East/Canada Regional/Field Marketing at Okta, Inc.
4-2017 - 1-2018
Director, Marketing Programs at Brightree
4-2015 - 3-2017
Director, Global Programs & Event Strategy at Verifone
4-2015
Senior Manager, Field Marketing at Level 3 Communications
7-2000 - 2-2009
Senior Regional Marketing Manager at Nortel

Education

BS-Food and Natural Resources from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 19 Location : Atlanta, Georgia, United States Job Level : N/A Designation : Team Lead-East/Canada Regional/Field Marketing at Okta, Inc.
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ken

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ken take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ken

Personality Compatibility


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