Ken Rader

Pioneer
DISC Type : DIS

Head of Marketing at PayCargo

Miami-Fort Lauderdale Area, United States

Overview

Ken has no verified overview

Personality Overview

Friendly But Fast

Driven But Considerate

Dynamic But Sincere

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Ken has no verified topics they care about

Media Appearances

Ken has no verified media appearances

Work History

12-2024
Head of Marketing at PayCargo
1-2024 - 12-2024
Sr. Corporate Comms Mgr at Citrix
10-2022 - 1-2024
Marketing Director, Digital Transformation & Technology at Auxis
10-2019 - 1-2021
Director, Digital Marketing at HackerU
4-2018 - 9-2019
Senior Manager, Digital & Social Innovation at Carnival Cruise Line

Education

Marketing from Syracuse University
Digital Marketing Professional Certificate from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Miami-Fort Lauderdale Area, United States Job Level : Mid-senior Designation : Head of Marketing at PayCargo
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ken

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They are generally fast movers and can take quick decisions
  • Can Ken take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ken

Personality Compatibility


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