Ken Shurin

Visionary
DISC Type : Ds

Director of Retail Sales at Nestlé

Washington DC-Baltimore Area, United States

Overview

Ken Shurin is the Director of National Retail Sales at Nestlé, where he leads large sales teams and develops commercial strategy for the Ready-to-Drink portfolio. Described by colleagues as hard-working, passionate, and dedicated, he has a strong background in brand building within the beverage industry and holds a Bachelor of Science from the University of Pittsburgh.

Outside of his corporate role, Ken is a committed volunteer police officer and a Krav Maga Black Belt. He is an instructor who has trained members of various law enforcement agencies, including the FBI and NCIS. He stays active through running, Brazilian Jiu-Jitsu, and working out with his family.

Ken is a certified PADI Advanced Diver and has trained numerous law enforcement agencies in self-defense.

Personality Overview

Big Vision Person

Early Adopter

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Retail & Sales Optimization
His role focuses on in-store execution and he posts about solutions for keeping items in stock, boosting e-commerce sales, and optimizing labor for top-selling products.
Team Leadership
Identifies as a "Team Builder" and has extensive experience managing large sales teams of over 200 people at Nestlé and other major beverage companies like Essentia and Rockstar.
Self-Defense & Martial Arts
He is a certified Krav Maga Black Belt and instructor, and uses Brazilian Jiu-Jitsu and running as tools to build mental resilience during challenging times.

Media Appearances

Ken has no verified media appearances

Work History

2-2024
Director of Retail Sales at Nestlé
8-2018 - 2-2024
Director Of Business Development at Nestlé
8-2018 - 3-2022
Director of National Accounts East at Essentia Water
5-2009 - 3-2022
FORCE Training/Civilian Instructor at Krav Maga Worldwide
10-2017 - 9-2018
Regional Manager at Rockstar Energy Drink

Education

2002 - 2006
Bachelor of Science from University of Pittsburgh
2004 - 2005
BS/BA from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 16 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director of Retail Sales at Nestlé

Interested in

Health & Outdoor

Diving, Krav Maga, Travel

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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ken

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ken take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ken

Personality Compatibility


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