Kendra DeKeyrel

Inspirer
DISC Type : di

Vice President Asset Lifecycle Management Products and Engineering at IBM

Austin, Texas Metropolitan Area, United States

Overview

Kendra DeKeyrel is a Vice President at IBM with over 25 years of experience in enterprise software, specializing in asset lifecycle management, AI, and sustainability solutions. People who have worked with her describe her as a great leader who is detail-oriented. She earned her degree in Theater from Texas State University.

Outside of her technology career, Kendra is a proud mother, home designer, and technology enthusiast. She is passionate about leveraging technology to build a more resilient and environmentally conscious future, connecting her professional and personal interests in creating lasting value and efficiency.

Unique fact: Her professional focus on designing efficient systems is mirrored in her personal passion for home design.

Personality Overview

Charming & Persuasive

Fast Adopter

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

AI in Asset Management
Leads IBM's strategy in deploying AI and IoT to enhance asset performance and sustainability, frequently speaking on topics like generative AI for operational efficiency.
Sustainability & ESG
Drives the development of IBM's sustainability software, including the Envizi ESG Suite, to help organizations manage emissions and achieve decarbonization goals.
Product Leadership
Responsible for the overall management and go-to-market strategy for IBM's Asset Lifecycle Management product portfolio, including the Maximo Application Suite.

Media Appearances

Kendra has no verified media appearances

Work History

5-2025
Vice President Asset Lifecycle Management Products and Engineering at IBM
1-2023 - 5-2025
Vice President ESG & Asset Management Product Leader at IBM
2-2021 - 5-2025
Vice President Asset Management Product Leader at IBM
Senior Program Manager, Enterprise Content Management Implementation at IBM
Project Manager, ECM Adoption at IBM

Education

Education details unavailable from Texas State University
Theater from Texas State University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Austin, Texas Metropolitan Area, United States Job Level : Senior Designation : Vice President Asset Lifecycle Management Products and Engineering at IBM
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Insights For Selling To Kendra

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kendra is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kendra

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Kendra move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kendra take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kendra

Personality Compatibility


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