Keng Ng

Enthusiast
DISC Type : i

Group CTO at Bakers Delight

Camberwell, Victoria, Australia

Overview

Keng Ng is the Group CTO at Bakers Delight, applying his software engineering background from Monash University to innovate within the retail sector. He has a track record of leading significant transformations, including redesigning a technology team at Specsavers to be 300% more effective and building enterprise integration services from scratch.

He possesses a deep fascination with the entire retail lifecycle, from product development and manufacturing to logistics and customer re-engagement. His time in the footwear industry gave him a unique appreciation for craftsmanship, learning the intricate details of how products like shoes are made.

He successfully built the business case and obtained investment to establish an entirely new Enterprise System Integration service at a previous company.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Retail Technology
He has a deep interest in applying technology to solve real-world problems across the entire retail value chain, from product development to omnichannel sales.
Digital Transformation
He is leading a pivotal shift from a single-vendor suite to a best-in-class global digital platform for customer, e-commerce, and loyalty systems.
System Integration
He has extensive experience defining long-term strategy and building enterprise integration platforms, particularly with Oracle Fusion Middleware.

Media Appearances

Keng Ng - Group CTO at Bakers Delight. Featured in TheOrg

See Now

Work History

1-2025
Group CTO at Bakers Delight
7-2019 - 1-2025
Chief Technology Officer (CIO) at Munro Footwear Group
5-2017 - 6-2019
Director of IT (ANZ) at Specsavers
4-2016 - 5-2017
Head of Integration Services at Specsavers
7-2015 - 4-2016
Head of Technical Architecture at Specsavers

Education

1992 - 1997
Bachelor of Computing from Monash University
1990 - 1991
VCE from Luther College

More Information

Social Presence :

Prographics :

Exp : 28 Location : Camberwell, Victoria, Australia Job Level : Leadership Designation : Group CTO at Bakers Delight
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Insights For Selling To Keng

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keng is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Keng

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Keng move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Keng take some risk or not?

  • They can take some low-probability risks if needed.

You And Keng

Personality Compatibility


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