Kenna Smith, MBA

Go-getter
DISC Type : d

Director Talent Acquisition and Development at Branch

Roanoke, Virginia, United States

Overview

Kenna Smith is the Director of Talent Acquisition and Development at Branch, with 12 years of HR experience, six of which are in the construction industry. A Marshall University MBA graduate, she specializes in aligning strategic human capital initiatives with business goals to support industry growth.

Deeply engaged in her industry and community, Kenna is a member of the National Association of Women in Construction and serves on the boards for Roanoke Citys Work-Based Learning Advisory Committee and the AGCVA Educational Foundation. She actively supports local cancer research fundraisers.

Kenna recently earned a certification in "Introduction to AI, " showing her interest in applying emerging technologies to her field.

Personality Overview

Direct & Candid

Challenger

Vision Oriented

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Workforce Development
A passionate leader focused on developing talent and creating strategic human capital initiatives to support business growth in the construction industry.
Future of Construction
Actively works to shape the industry's future through her roles with the Associated General Contractors of VA (AGCVA) and the National Association of Women in Construction (NAWIC).
AI in Recruiting
Recently obtained a certification in "Introduction to AI, " indicating an interest in leveraging new technologies for talent acquisition and development.

Media Appearances

Kenna Smith awarded one of Roanoke's top 40 under 40. Featured in Branch (branchgroup.com)

See Now

Work History

9-2025
Director Talent Acquisition and Development at Branch
5-2022 - 9-2025
Talent Acquisition Manager at Branch
8-2021 - 6-2022
Senior Talent Aquisition Business Partner at Branch
9-2017 - 4-2019
Human Resources Recruiter at Empire Bakery Commissary, LLC
6-2017 - 9-2017
Division Recruiting and Training Manager at Kroger

Education

2007 - 2009
Master of Business Administration - MBA from Marshall University
2003 - 2007
Bachelor's degree from Alice Lloyd College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Roanoke, Virginia, United States Job Level : Mid-senior Designation : Director Talent Acquisition and Development at Branch
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Insights For Selling To Kenna

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kenna is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Kenna

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Kenna move?

  • Their decision making speed is somewhere in the middle.
  • Can Kenna take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Kenna

Personality Compatibility


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