Kerri Petherick

Wildcard
DISC Type : sci

Senior Director, Learning & Development - International Markets at McDonald's

London, England, United Kingdom

Overview

Kerri has no verified overview

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Kerri has no verified topics they care about

Media Appearances

Kerri has no verified media appearances

Work History

6-2025
Senior Director, Learning & Development - International Markets at McDonald's
6-2021 - 6-2025
Director, Global Corporate Development at McDonald's
3-2017 - 6-2021
Marketing Director, Global Family Marketing at McDonald's
1-2014 - 7-2015
Family & Kids Digital Marketing, Senior Manager at McDonald's Europe Ltd.
1-2012 - 12-2013
Family & Kids Digital Marketing Manager at McDonald's Europe Ltd.

Education

Education details unavailable from London Business School
Education details unavailable from University of Windsor

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Director, Learning & Development - International Markets at McDonald's
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Insights For Selling To Kerri

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerri is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kerri

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kerri move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kerri take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kerri

Personality Compatibility


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