Kerstin Anderson

Commander
DISC Type : D

Director, Global Equity Compensation at Penumbra, Inc.

San Francisco, California, United States

Overview

Kerstin Anderson is the Director of Global Equity Compensation at Penumbra, Inc. , with extensive experience in sales and stock equity administration. She holds an MBA from the University of Washington and is skilled in cross-functional leadership. Colleagues describe her as versatile, articulate, and enthusiastic.

She has demonstrated business leadership across a wide variety of industries, including technology, Internet, energy, healthcare, and retail.

Personality Overview

Candid & Clear

Risk-Taker

Impact-Driven

They respond well to strong and respectful communication.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Global Equity Compensation
As the current Director at Penumbra, she manages all facets of global equity compensation, a core area of her professional focus and expertise.
Sales Compensation
She has significant past experience managing and developing sales compensation plans and operations for companies like RingCentral and SuccessFactors.
Process Improvement
Her background includes creating and managing win/loss analysis, competitive analysis, and sales process improvement projects with cross-functional teams.

Media Appearances

Kerstin has no verified media appearances

Work History

2-2022
Director, Global Equity Compensation at Penumbra, Inc.
4-2016 - 2-2022
Senior Stock Equity Manager at Penumbra, Inc.
7-2015 - 4-2016
Senior Manager of Sales Compensation at RingCentral
9-2014 - 7-2015
Consultant at Accretive Solutions
5-2013 - 4-2014
Director of Commissions at SuccessFactors

Education

MBA from University of Washington
BA from Wellesley College

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, Global Equity Compensation at Penumbra, Inc.
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Insights For Selling To Kerstin

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerstin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kerstin

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kerstin move?

  • If convinced, they can reach decisions quite fast.
  • Can Kerstin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Kerstin

Personality Compatibility


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