Kevin Lawson, MBA

Evaluator
DISC Type : cds

Director of Sales at ePlus inc.

Wayzata, Minnesota, United States

Overview

Kevin Lawson serves as the Director of Sales at ePlus inc. , where he leverages his extensive experience in sales and telecommunications. An alumnus of the University of St. Thomas with both a B. A. and an M. B. A. , he is consistently recognized by colleagues as an outstanding leader, exceptional motivator, and an innovative, approachable manager focused on his teams success.

Outside of his direct professional responsibilities, Kevin is focused on team-building and fostering a positive work environment. He actively organizes and participates in company events, such as annual golf outings, designed to strengthen relationships with colleagues, customers, and partners. He is also passionate about recognizing and celebrating the successes and additions to his team.

He is keenly focused on attracting top-tier talent to build a world-class team of technology experts in the Minneapolis area.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Team Building
Frequently posts about his sales team's successes and camaraderie, highlighting events and new hires to foster a strong team culture.
Talent Acquisition
Actively posts on professional networks about his commitment to growing his sales team by recruiting top talent in the Minneapolis area.
Customer Engagement
Organizes and promotes events that are focused on appreciating and engaging with valued clients and partners.

Media Appearances

Kevin has no verified media appearances

Work History

5-2019
Director of Sales at ePlus inc.
8-2016 - 4-2019
Director of Sales at Voyant
7-2013 - 7-2016
Sales Manager at Voyant
3-2013 - 6-2013
Market Lead - Midwest Region at Voyant
12-2010 - 8-2011
Account Representative at TDS Telecommunications Corp.

Education

2015 - 2017
Master of Business Administration (M.B.A.) from University of St. Thomas - Opus College of Business
2007 - 2009
B.A. from University of St. Thomas

More Information

Social Presence :

Prographics :

Exp : 15 Location : Wayzata, Minnesota, United States Job Level : Mid-senior Designation : Director of Sales at ePlus inc.
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kevin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kevin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kevin

Personality Compatibility


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