Kevin McLaughlin

Initiator
DISC Type : Di

Founder & Transformation Executive at Brookstone Advisory Services

Acworth, Georgia, United States

Overview

Kevin McLaughlin is a transformation executive with over 35 years of experience, specializing in the "Modernization-to-Monetization" lifecycle for PE-backed companies. His expertise lies in manufacturing enterprise value and delivering significant valuation expansion and EBITDA growth. He holds a Bachelor of Science from DeVry Institute of Technology.

He orchestrated the modernization of a 25-year legacy platform into a proprietary, high-margin Agentic-AI ecosystem.

Personality Overview

Impact-Oriented

Risk-Accepting

Conviction Driven

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

PE Value Creation
His career is defined by scaling PE-backed, middle-market companies, with a track record of delivering 3x valuation expansion for sponsors.
AI-Driven Modernization
He focuses on transforming legacy service models into proprietary, AI-integrated ecosystems to reengineer unit economics and boost margins.
Margin Expansion
A core strategic pillar of his work is achieving non-linear margin expansion by professionalizing operations and scaling gross margins to 85%.

Media Appearances

Kevin has no verified media appearances

Work History

10-2025
Founder & Transformation Executive at Brookstone Advisory Services
10-2022 - 9-2025
Chief Executive Officer at Green Mountain
1-2020 - 10-2022
Vice President & General Manager, Enterprise Software - North America at Hitachi Energy (Formerly ABB Power Grids)
2018 - 2019
Vice President, Customer Success Delivery, Enterprise Software - North America at Hitachi Energy (Formerly ABB Power Grids)
2017 - 2018
Director of Enterprise Asset Management, Professional Services for the Americas at Hitachi Energy (Formerly ABB Power Grids)

Education

Bachelor of Science from DeVry Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 40 Location : Acworth, Georgia, United States Job Level : Leadership Designation : Founder & Transformation Executive at Brookstone Advisory Services
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Kevin

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Kevin take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Kevin

Personality Compatibility


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