Kevin Wang

Observer
DISC Type : ic

Chief Product Officer at Braze

New York, New York, United States

Overview

Kevin Wang is the Chief Product Officer at Braze, which he helped build from a 10-person startup to a public company. He established the product function after first managing engineering, guiding the company through its hyper-growth phase and IPO. He holds a degree in Brain & Cognitive Sciences from MIT.

Outside of his role at Braze, Kevin is an active advisor and angel investor with a strong focus on B2B and SaaS startups. He has a hands-on technical background, demonstrated by winning Ubers API hackathon and holding multiple patents for complex systems.

Unique Fact: He joined Braze pre-product and pre-revenue, wearing many hats across engineering and product on the path to finding product-market fit.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

AI in MarTech
His recent posts highlight Braze's significant AI investments in reinforcement learning-based decisioning and automated agents to personalize the customer experience.
Startup Scaling
He joined Braze as one of its first 10 employees and was instrumental in its journey from a pre-revenue startup to a public company.
B2B SaaS Investing
He actively advises and invests in various startups, stating a strong personal preference for companies in the B2B and SaaS sectors.

Media Appearances

Braze CPO Kevin Wang breaks down what it means to find “terminal .... Featured in YouTube Shorts

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Kevin Wang (Chief Product Officer, Braze) - Scaling from Employee .... Featured in Podtail

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How Do You Find Product-Market Fit When No One Cares Yet? With Kevin Wang, Chief Product Officer at Braze. Featured in The Drafting Table Podcast

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Work History

2-2023
Chief Product Officer at Braze
2-2020 - 1-2023
SVP Product at Braze
8-2016 - 2-2020
VP Product at Braze
9-2015 - 8-2016
Director of Product at Braze
8-2014 - 9-2015
Frontend Engineering Manager at Braze

Education

B.S. from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Leadership Designation : Chief Product Officer at Braze
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kevin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Kevin take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Kevin

Personality Compatibility


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