Kevin Xie

Critic
DISC Type : C

Associate Director, Search Marketing at ButcherBox

Boston, Massachusetts, United States

Overview

Kevin has no verified overview

Personality Overview

Information Seeker

Objective Thinker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Kevin has no verified topics they care about

Media Appearances

Kevin has no verified media appearances

Work History

3-2025
Associate Director, Search Marketing at ButcherBox
6-2024 - 2-2025
Senior Marketing Manager at Chewy
Senior Marketing Manager, Customer Acquisition and SEM Strategy Lead at SimpliSafe
Digital Marketing Manager at SimpliSafe
Product Manager - Strategic Product Development at CVS Health

Education

2011 - 2015
Bachelor’s Degree from Dartmouth College
2013 - 2013
Bachelor's Degree from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 1 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Associate Director, Search Marketing at ButcherBox
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Kevin

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kevin take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kevin

Personality Compatibility


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