Khushbu Sahota

Wildcard
DISC Type : cis

Snr Consumer Marketing Manager EMEA at Align Technology

Birmingham, England, United Kingdom

Overview

Khushbu Sahota is the Senior Consumer Marketing Manager for the EMEA region at Align Technology. With a background in brand activation and partnership marketing at Walgreens Boots Alliance, she has steadily advanced at Align. She holds a BSc from Aston University and a Certified Marketer credential.

Beyond her marketing career, Khushbu shows a strong interest in the media and entertainment sectors, actively following major production companies like The Walt Disney Company and Sony Pictures Entertainment.

She has demonstrated a fast-track career progression entirely within Align Technology, advancing from a UK-focused role to managing the entire EMEA region.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Consumer Marketing
Leads consumer marketing strategies across Europe, the Middle East, and Africa for Align Technology's major brands like Invisalign and iTero.
Brand Partnerships
Previously managed brand and partnership marketing for global brands at Walgreens Boots Alliance, indicating a strong background in collaborative marketing efforts.
Medical Technology
Actively promotes innovative products like the iTero Lumina intraoral scanner, focusing on the intersection of advanced technology and healthcare.

Media Appearances

Khushbu has no verified media appearances

Work History

7-2024
Snr Consumer Marketing Manager EMEA at Align Technology
2-2022 - 11-2024
Senior Consumer Marketing Manager UKI at Align Technology
3-2020 - 2-2022
Consumer Marketing Manager (UK) at Align Technology
10-2015 - 3-2020
Assistant Brand Manager Marketing/ Partnership Marketing at Walgreens Boots Alliance
9-2011 - 9-2015
Account Manager at The Marketing Store, Europe

Education

2006 - 2010
BSc (Hons) from Aston University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Birmingham, England, United Kingdom Job Level : Middle Designation : Snr Consumer Marketing Manager EMEA at Align Technology
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Insights For Selling To Khushbu

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Khushbu is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Khushbu

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Khushbu move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Khushbu take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Khushbu

Personality Compatibility


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