Kim McCarthy

Evaluator
DISC Type : sdc

Director, EMEA Field and Partner Marketing at SonicWall

Ireland

Overview

Kim has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Kim has no verified topics they care about

Media Appearances

Kim has no verified media appearances

Work History

9-2023
Director, EMEA Field and Partner Marketing at SonicWall
11-2021 - 10-2023
Senior Manager EMEA Channel Programs and North EMEA Marketing at SonicWall
4-2021 - 11-2021
Senior Manager, Demand Generation at Cubic Telecom
11-2016 - 3-2021
Marketing Manager, EMEA North at SonicWALL Inc.
11-2015 - 11-2016
Marketing Manager, Security: Benelux, Nordics and Emerging Markets at Dell

Education

2009 - 2011
MSc Marketing Exec from Technological University Dublin
2009 - 2009
Post Grad Diploma from Fitzwilliam Institute

More Information

Social Presence :

Prographics :

Exp : 12 Location : Ireland Job Level : Mid-senior Designation : Director, EMEA Field and Partner Marketing at SonicWall
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Insights For Selling To Kim

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kim is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kim

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kim move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kim take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kim

Personality Compatibility


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