Kimberley Garner

Inspirer
DISC Type : id

Brand Lead, UK and Ireland at Beko Europe

Peterborough, England, United Kingdom

Overview

Kimberley is an experienced Brand Lead for Hotpoint, Indesit, and Whirlpool in the UK & Ireland. She specializes in brand repositioning, campaign management, and digital marketing, with a background in digital communication from Squared Online.

Her current role involves managing brand strategy and performance for three major household appliance brands simultaneously.

Personality Overview

Decisive

Generous

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Repositioning
Her professional summary highlights a core specialization in brand repositioning for major consumer brands.
Digital Marketing
Her career progressed from Digital Marketing Executive to Brand Lead, showing a deep expertise in online advertising, content, and e-commerce.
Integrated Campaigns
Manages comprehensive campaigns for well-known brands, overseeing everything from media strategy to PR and content marketing.

Media Appearances

Kimberley has no verified media appearances

Work History

4-2024
Brand Lead, UK and Ireland at Beko Europe
4-2023 - 4-2024
Brand Lead UK&I at Whirlpool Corporation
4-2020 - 4-2023
Brand Manager, Hotpoint at Whirlpool Corporation
9-2017 - 4-2020
Digital Marketing Manager at Whirlpool Corporation
10-2014 - 8-2017
Digital Marketing Executive at Whirlpool Corporation

Education

2018 - 2018
Digital Communication and Media/Multimedia from Squared Online
Education details unavailable from Rossett High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Peterborough, England, United Kingdom Job Level : Mid-senior Designation : Brand Lead, UK and Ireland at Beko Europe
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Insights For Selling To Kimberley

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kimberley is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Kimberley

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Kimberley move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kimberley take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kimberley

Personality Compatibility


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