Kimberly Crawford

Inspirer
DISC Type : id

Director, Microarray Laboratory & Bioinformatics Services at Thermo Fisher Scientific

Redwood City, California, United States

Overview

Kimberly Crawford is the Director of Microarray Laboratory & Bioinformatics Services at Thermo Fisher Scientific, bringing over 20 years of industry experience. Her career includes key leadership roles at Affymetrix and Panomics, focusing on genetic analysis, project management, and customer-centric solutions. She holds a BS from San José State University and has contributed to multiple scientific publications.

She has managed custom microarray projects that were responsible for over 75% of a major business units genotyping consumables revenue.

Personality Overview

Achievment Oriented

Fast Adopter

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Genetic Analysis
Directs laboratory and bioinformatics teams that design and perform custom genetic analysis assays, with a background in DNA, fluorescence, and high-throughput screening.
Bioinformatics Services
Leads a bioinformatics services team and has recently been hiring senior managers, indicating a focus on expanding custom array design and service capabilities.
Customer-Centric Programs
Emphasizes a collaborative and customer-focused approach, creating specialized tools and processes to ensure client expectations are consistently met or exceeded.

Media Appearances

Kimberly has no verified media appearances

Work History

2-2022
Director, Microarray Laboratory & Bioinformatics Services at Thermo Fisher Scientific
9-2016 - 2-2022
Staff Program Manager at Thermo Fisher Scientific (acquisition of Affymetrix)
1-2014 - 8-2016
Head of Axiom Custom Program at Affymetrix
1-2009 - 12-2013
Director, Marketing at Affymetrix (acquisition of Panomics)
2-2006 - 12-2008
Marketing Manager at Panomics (fomerly Genospectra)

Education

2000 - 2002
Certificate from UC Santa Cruz Extension
1987 - 1992
BS from San José State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Redwood City, California, United States Job Level : Mid-senior Designation : Director, Microarray Laboratory & Bioinformatics Services at Thermo Fisher Scientific
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Insights For Selling To Kimberly

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kimberly is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kimberly

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Kimberly move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kimberly take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kimberly

Personality Compatibility


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