Daniel Hornburg, PhD

Inquirer
DISC Type : cd

Vice President Biomarkers & Precision Medicine (global) at Bruker

San Francisco, California, United States

Overview

Daniel Hornburg is the Vice President of Biomarkers & Precision Medicine at Bruker, leveraging his extensive background in multi-omics and mass spectrometry. An alumnus of the Max Planck Society and Stanford University, he has a proven track record of driving technology advancements in fast-paced startups, including pivotal contributions to Seers successful IPO.

Fueled by a deep curiosity for understanding how things work, Daniel has had a lifelong interest in science and space. He believes science encourages a collaborative, "need-to-learn" perspective and appreciates gaining knowledge from people with different viewpoints and backgrounds. He approaches challenges with optimism and a desire for discovery.

He received the prestigious HUPO 2022 Proteomics Science and Technology Award for his interdisciplinary research that enabled groundbreaking proteomics technology.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Precision Medicine
His current role is focused on translating proteomics and biomarker discoveries into tangible patient impact, such as developing non-invasive cancer tests.
Proteomics Technology
Leads the global strategy for next-generation proteomics tech at Bruker, including innovations in LC-MS, spatial proteomics, and single-cell analysis.
AI in Biology
Utilizes customized machine-learning strategies to interpret complex molecular data and drive advancements in mass spectrometry.

Media Appearances

Bruker Announces Advancements in Immunopeptidomics, de novo PTM Analysis and Proteoform Profiling. Featured in Newswire Today

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Work History

11-2023
Vice President Biomarkers & Precision Medicine (global) at Bruker
5-2022 - 11-2023
Vice President Proteomics at Seer
9-2021 - 5-2022
Senior Director Discovery at Seer
9-2020 - 9-2021
Principal Scientist at Seer
8-2019 - 11-2023
Scientific Consultant: Multi-omics bioinformatics at Stanford University School of Medicine

Education

Postdoctoral Scientist from Stanford University
Dr. rer. nat. (PhD) from Max Planck Society

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco, California, United States Job Level : Senior Designation : Vice President Biomarkers & Precision Medicine (global) at Bruker
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Daniel

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • Their decision making speed is somewhere in the middle.
  • Can Daniel take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Daniel

Personality Compatibility


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