Kimberly R.

Questioner
DISC Type : c

Director Marketing Strategy at Dairy Farmers of Ontario

Mississauga, Ontario, Canada

Overview

Kimberly R. is an experienced marketing leader with 17 years of success in the Canadian consumer packaged goods industry. As Director of Marketing Strategy at Dairy Farmers of Ontario, she specializes in strategy, portfolio management, and large-scale innovation. She holds a Bachelor of Commerce from the University of Guelph.

She holds a White Belt certification, indicating a foundational knowledge of process improvement methodologies.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Marketing Strategy
Her role as Director of Marketing Strategy and 17 years of experience are centered on developing marketing and business strategy for CPG brands.
CPG Innovation
Has proven expertise in managing large-scale innovation, from planning to execution, at major companies like Maple Leaf Foods and Church & Dwight.
People Leadership
Coaching and management are consistently highlighted skills, showing a focus on leading and developing marketing teams throughout her career.

Media Appearances

Kimberly has no verified media appearances

Work History

11-2021
Director Marketing Strategy at Dairy Farmers of Ontario
2-2020 - 11-2021
Sr. Marketing Manager at Dairy Farmers of Ontario
10-2017 - 2-2019
Marketing Manager at Church & Dwight Co., Inc.
4-2013 - 10-2017
Marketing & Innovation Manager at Maple Leaf Foods Inc
1-2009 - 4-2013
Product Manager at High Liner Foods

Education

2000 - 2004
Bachelor of Commerce (B.Com.) from University of Guelph

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mississauga, Ontario, Canada Job Level : Mid-senior Designation : Director Marketing Strategy at Dairy Farmers of Ontario
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Insights For Selling To Kimberly

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kimberly is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kimberly

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kimberly move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kimberly take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Kimberly

Personality Compatibility


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